Close

Sundaymag.TV art screen-lapse

Posted on by Joe Cavazos

I had the opportunity to work on a illustration for this month's issue of Sundaymag.tv.  The artwork was created for the cover story entitled "Distracting the Creative Process," by Gary Molander.  

This article is a must read for any artist and creatives battling with distractions in life. 

Below is a screen-lapse video of the process of making this piece.  

Related Posts:

"Can You See It" Poster Design Screenlapse

Posted on by Joe Cavazos

I had the opportunity to design a poster and keyart for Southeaster Spanish District's 2012 Youth Convention. In talking with the director, he wanted artwork to show something big coming.   The type was created in Cinema 4D with some compositing, texturing and color treatment in photoshop to finish it off.  Below is a screen-lapse recording of the design process from beginning to end.  

Can You See It | Youth Conference Poster

Impact Sermon Series

Posted on by Joe Cavazos

This past weekend we launched a new sermon series at PVC.  The series is primarily based on the idea of the positive impact we should have and how those experiences connect to others. 

 Impact Series

The design itself was pretty simple, a image with some vector connection orbs and a bit curves color toning. The haziness of the image and how it focused not on the person but the action of touching something is what I wanted to communicate.  

Once the artwork was approved the idea of making it into a bumper video came up. This was a challenge our team quickly jumped on.   

The frosted galss look was accomplished by sitcking a window treatment film, we purchased at Home Depot for $20, over a normal piece of plexiglass.  The rest was editing magic by my brother Oz.

"First Love" Artwork | Screen-lapse Video

Posted on by Joe Cavazos

I love it when I get the opportunity to work for other artist.  Andy Tallman asked me to design the artwork for his single, "First Love" that was released this wee.  

Be sure to stop by his place and get the free download.  You can preview the track on the screen-lapse video below.  

Huge props to greyscalegorilla's LIGHT KIT PRO which made lighting the 3D shapes and tyoe fast and painless. If you're using C4D be sure to pick up a copy.  

First Love Album Cover

 

The Bubble Effect

Posted on by Joe Cavazos

Last week I posted up  a time-lapse screen capture video of the "Unstoppable" poster design. From that, I had a couple people ask me how I createad the "bubble effect" around the guy in the poster.  

Instead of writing it out, I made a short video tutorial.  

 

Unstoppable Poster Design in Under 5min

Posted on by Joe Cavazos

It's been a while since I've done a screenlapse video during my design process.  Not only is it fun seeing a project go from blank canvas to finished, it is also gives me valuable insight to my process that is easily ignored during the "moment" of design.  

During this particular project, I noticed that I spent a great deal of time exploring directions that never made it to the final piece. It just proves to me that 80% of my process is nixing bad ideas.  

 

If you're wanting to try out the time-lapse screen recording for yourself, check out screenninja on the Mac App Store. 

The backing track to the video is "the Resistance" by Josh Garrells.  I've been play his album on repeat the last month.  Be sure to download out his FREE album, and don't forget to leave a tip.

UNSTOPPABLE Poster Design

Check out the video tutorial on the bubble effect used on this poster here.  

Related Posts:

My First Rap Video

Encounter Graphic Timelapse

Summer Camp Timelapse

Two series one week

Posted on by Joe Cavazos

Its always a productive week when you can start Monday with a blank slate and leave home Friday, having finished two series brands and a video bumper.  Huge props to our team for helping pull that all off.  

This first one is a series call "Peeled" that our teaching pastor Jerell Jobe started this past Wednesday.  We had just finished a long series that started Ash Wednesday and lead up to Easter.  I wanted to create something different and fresh.  

 Peeled Series

It was Tuesday morning and I still had a blank canvas. That's when Mitch approached me and ask if he could offer some inspiration help. That was golden. He came up with the ideal about using an orange peel. From there I weighed a couple of options. At first I thought about using different fruit textures and making the lettering peel. Another idea was to use a different fruit for each week. I finally decided to just buy a couple of oranges and experiment with some photos. The $4 on oranges was not only cheaper then hitting up istockphoto.com it was also tastier.  

After taking the photos it all came together quickly, by the end of the day, the artwork was approved and all the collateral pieces were made.

Courageous Living Series Branding

The second project was one we started talking about a couple of weeks back.  The series "Courageous Living" is based on the book of Habakuk.   The series is covering different aspect of courage in everyday life.  The video idea came from wanting to show ordinary people, doing what they do, but having something that would symbolize that they are living courageous.  We defiantly didn't want to go the SUPERHERO route, or anything over the top.  We thought of people wearing a cape in ordinary situations.  Thanks to our in-house seamstress, Cierra, she was able to create a couple options for our video shoots.  

The print design was heavily influence by the video shoot.  I just used some photos of the cape and carried those over to screen and print graphics.  

I'm very please how both these projects turned out.  Especially after sitting here and thinking  these were both created in a weeks time.  

This also shows that sometimes the best solutions is the simplest ones.  A strong image with a nice typeface can go a long way.  

 

Related Posts: