Two series one week
Its always a productive week when you can start Monday with a blank slate and leave home Friday, having finished two series brands and a video bumper. Huge props to our team for helping pull that all off.
This first one is a series call "Peeled" that our teaching pastor Jerell Jobe started this past Wednesday. We had just finished a long series that started Ash Wednesday and lead up to Easter. I wanted to create something different and fresh.
It was Tuesday morning and I still had a blank canvas. That's when Mitch approached me and ask if he could offer some inspiration help. That was golden. He came up with the ideal about using an orange peel. From there I weighed a couple of options. At first I thought about using different fruit textures and making the lettering peel. Another idea was to use a different fruit for each week. I finally decided to just buy a couple of oranges and experiment with some photos. The $4 on oranges was not only cheaper then hitting up istockphoto.com it was also tastier.
After taking the photos it all came together quickly, by the end of the day, the artwork was approved and all the collateral pieces were made.
The second project was one we started talking about a couple of weeks back. The series "Courageous Living" is based on the book of Habakuk. The series is covering different aspect of courage in everyday life. The video idea came from wanting to show ordinary people, doing what they do, but having something that would symbolize that they are living courageous. We defiantly didn't want to go the SUPERHERO route, or anything over the top. We thought of people wearing a cape in ordinary situations. Thanks to our in-house seamstress, Cierra, she was able to create a couple options for our video shoots.
The print design was heavily influence by the video shoot. I just used some photos of the cape and carried those over to screen and print graphics.
I'm very please how both these projects turned out. Especially after sitting here and thinking these were both created in a weeks time.
This also shows that sometimes the best solutions is the simplest ones. A strong image with a nice typeface can go a long way.
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