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"First Love" Artwork | Screen-lapse Video

Posted on by Joe Cavazos

I love it when I get the opportunity to work for other artist.  Andy Tallman asked me to design the artwork for his single, "First Love" that was released this wee.  

Be sure to stop by his place and get the free download.  You can preview the track on the screen-lapse video below.  

Huge props to greyscalegorilla's LIGHT KIT PRO which made lighting the 3D shapes and tyoe fast and painless. If you're using C4D be sure to pick up a copy.  

First Love Album Cover

 

The Bubble Effect

Posted on by Joe Cavazos

Last week I posted up  a time-lapse screen capture video of the "Unstoppable" poster design. From that, I had a couple people ask me how I createad the "bubble effect" around the guy in the poster.  

Instead of writing it out, I made a short video tutorial.  

 

Unstoppable Poster Design in Under 5min

Posted on by Joe Cavazos

It's been a while since I've done a screenlapse video during my design process.  Not only is it fun seeing a project go from blank canvas to finished, it is also gives me valuable insight to my process that is easily ignored during the "moment" of design.  

During this particular project, I noticed that I spent a great deal of time exploring directions that never made it to the final piece. It just proves to me that 80% of my process is nixing bad ideas.  

 

If you're wanting to try out the time-lapse screen recording for yourself, check out screenninja on the Mac App Store. 

The backing track to the video is "the Resistance" by Josh Garrells.  I've been play his album on repeat the last month.  Be sure to download out his FREE album, and don't forget to leave a tip.

UNSTOPPABLE Poster Design

Check out the video tutorial on the bubble effect used on this poster here.  

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I'm on iTunes! sort of...

Posted on by Joe Cavazos

I've always wanted to say I'm on itunes.  Though my vocal abilities never really got me there, at least I can now say some artwork I created did.  

I had the pleasure of working with Ryan Johns on his first full-length album titled "Breathe Again".  The concept was finished at the beginning of the year, so I've been bugging Ryan every month since then asking, "is it out yet."  The day is finally here and I couldn't be more happy for him.  

Better then the artwork is the music, so be sure to take a listen, download,and support this great artist.  GO NOW!

Breathe Again | Album Art

Highs & Lows

Posted on by Joe Cavazos

Two weeks back I came off one of the most productive weeks I had in the office in a while.  We cranked out two sermon series branding packages in that week. You can check out that post here.

This past week was a different story. Monday I found out I had a pretty big typo in the weekend worship guide. Yes, it was proofed by three others eyes, but I still can't help to take the blame for it. Tuesday I came down sick and couldn't make it work.  Wednesday I found myself trying to squeeze in two days of work in one while still not feeling %100.  Thursday, I slept through the morning alarm.  Haven't done that in a while and felt like a fool coming in late to work.  By Friday I was ready for the day to be over.  My buddy Mitch even commented, "what's wrong with you this week? You're off your game."   

Yup, one of those weeks that probably isn't vey blog worthy.  I was thinking what lessons can I learn from weeks like these.  Here are few I came up with.  

  • I think sometimes as creatives we are looking to knock everything we do out of the park week after week.  That pace just isn't sustainable.  I'm glad to be a part of a team that can help carry loads.  
  • You can't have the highs without the lows.  In retrospect the week wasn't really that bad, it's been worse.  But without low days, weeks or projects there will never be highs.  
  • It's humbling to know that it's not by my own works, not by my photoshop skills, not by my strength but it's by the grace of God that everything works together for our good.
  • No matter had bad it gets, someone else in the world probably has it worse.  
  • It's a great opportunity to count my blessings.  I have a beautiful supportive wife, and healthy daughter great family and friends.

I could go one, but the most important thing I learned is not matter what happens God is still Good.  I'm praying this next week turns our better but if not, God is still Good.  

Two series one week

Posted on by Joe Cavazos

Its always a productive week when you can start Monday with a blank slate and leave home Friday, having finished two series brands and a video bumper.  Huge props to our team for helping pull that all off.  

This first one is a series call "Peeled" that our teaching pastor Jerell Jobe started this past Wednesday.  We had just finished a long series that started Ash Wednesday and lead up to Easter.  I wanted to create something different and fresh.  

 Peeled Series

It was Tuesday morning and I still had a blank canvas. That's when Mitch approached me and ask if he could offer some inspiration help. That was golden. He came up with the ideal about using an orange peel. From there I weighed a couple of options. At first I thought about using different fruit textures and making the lettering peel. Another idea was to use a different fruit for each week. I finally decided to just buy a couple of oranges and experiment with some photos. The $4 on oranges was not only cheaper then hitting up istockphoto.com it was also tastier.  

After taking the photos it all came together quickly, by the end of the day, the artwork was approved and all the collateral pieces were made.

Courageous Living Series Branding

The second project was one we started talking about a couple of weeks back.  The series "Courageous Living" is based on the book of Habakuk.   The series is covering different aspect of courage in everyday life.  The video idea came from wanting to show ordinary people, doing what they do, but having something that would symbolize that they are living courageous.  We defiantly didn't want to go the SUPERHERO route, or anything over the top.  We thought of people wearing a cape in ordinary situations.  Thanks to our in-house seamstress, Cierra, she was able to create a couple options for our video shoots.  

The print design was heavily influence by the video shoot.  I just used some photos of the cape and carried those over to screen and print graphics.  

I'm very please how both these projects turned out.  Especially after sitting here and thinking  these were both created in a weeks time.  

This also shows that sometimes the best solutions is the simplest ones.  A strong image with a nice typeface can go a long way.  

 

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My First Cinema 4D Project

Posted on by Joe Cavazos

First Cinema 4D Projects

It's been about two months since I've started using Cinema 4D.  I couldn't think of a better way to learn it, then forcing myself to use it on a few projects.  
I'm primarily using it as a foundation and then doing most of the color correction and compositing in photoshop.  Somethings are just easier to do in PS then trying to do it all in Cinema.  
I'm looking forward to using it more on some upcoming designs.