Close

Conquered

Posted on by Joe Cavazos

This is a new illustration I finished up this week.  Last fall I heard a song by John Mark McMillan entitled, “Death In His Grave.” The first line of bridge, “He(Christ) cheated hell....,” stuck with me and is what inspired this artwork.  I believe one can’t appreciate the light and joy of the resurrection without acknowledging the dark hell and death Christ went through.  

 

Check out the different formats available for download here.  

My Fave 5 of 2010

Posted on by Joe Cavazos

Sermon branding has to be the favorite part of what I do here at PVC.   I love the whole process from sitting in sermon planning meetings to designing concepts and then seeing all the pieces come together at the end. These my top five favorite sermon series graphics of 2010.  

Regeneration: Was the first series of 2010.  

re:generation series graphic

 

Perspectives of Jesus: This was a fun one to design.  The series was based on the different images and how they represented Christ.  You can check out some of the original images I used to create the graphic here.  

Perspectives Of Jesus Final

 

Going Places:  I'm always up for the challenge of pulling off faux 3D using Illustrator and photoshop. 

Going Places round 2

 

Faith & Luck:  This was my favorite of the year.  I love how the branding extended beyond print and ended up with a pretty crazy stage set.  You can check out that set here.  

Faith & Luck Series Art

 

Contagious Christianity:  I really like the simplicity of the look for this series.  Check out the sermon bumper my brother Oz created for it here.  

Contagious Christianty Sermon Brand

 

 

Group Launch Video Promos

Posted on by Joe Cavazos

A few weeks back we launched our fall groups.  These groups included everything from financial classes to flag football.  Instead of trying to promo each group independently we worked on pushing the idea of "life is better in groups."

We wanted these videos to be fun and playful.  Huge props to the creative team and David, the actor, for making these videos a huge hit.  

 

Related Posts:

Announcements PVC Style

5-Till Face Lift

 

 

Contagious Christianity Series Branding

Posted on by Joe Cavazos

Three days before leaving on vacation I found out that we were going to change directions on a series that was starting that weekend.  

Since I only had a couple of hours to turn this project around I went with a simple stock image, some color treatment and plain text.  

 

Contagious Christianty Sermon Brand

They liked the art so much the next questions was, "Can we make that into a video."  Being short on time we starting looking at stock video options. Most of them range from $75-$300 and weren't exactly what we were looking for.     

Instead, I went and pickuped a box of matches from the dollar store, and the rest was tv magic.  We first tried stacking the matches side to side but found that it would burn too quickly.  We used the opposite ends of the matches as spacers to give a even gap between the matches.  This help slowing down the burning affect.  

I really liked how the finished piece turned out, proves that design doesn't always have to be jaw dropping or overly complicated to effectively communicate.  I'm really proud to work with a team that can come together to turnaround a project like this in a few days time.  

Check out the finished bumper video below.  

On another note, the music came from a new resources we found out about, audiojungle.net. They have a wide selection of tracks and reasonably priced. 

 

Related Posts:

 

 

 

Faith & Luck Series

Posted on by Joe Cavazos

faithandluck

Summer has started and have to admit I really had some fun with the design of this series.  From art, stage, to atmosphere around the building.  I believe this has to be one of the best series we've launched coming from the production team.  I'm blessed to work along side some talented individuals that help make this all happen.  Below is a  break down of some of the key elements.  

 

THE ART

Once we decided on a carnival theme I new where I wanted to go with the artwork. The reasoning behind going with the carnival theme was that the sermon content was going to be pretty heavy and wanted the brand to give it a lighter feel to balance it all out.  I drew inspiration from some old circus posters I found online.  Below are some rough sketches I started with.   

photo

photo

One extra element we did for this series is that I designed some posters that were posted all over the building to promote the new series.  This was something we hadn't done in a while. It helped create some buzz leading up to the start of the series.  

Faith & Luck Series Art

Here's a timelapse video of the making of faith & luck art.

 

 

THE WORSHIP GUIDE

We like changing up our worship guide layout.  I came up with a long double sided guide.  The finish size came out to 4.5x10.25.  In order to use something with this length we ended up printing on cardstock to give it some stability.  You can download a sample of our guide here.  

 

 

THE INTRO VIDEO

Oz, my brother who also works here, animated the artwork to make a pretty sweet sermon bumper.  This was played right before the speaker went up.    

 

 

THE STAGE

The stage was a huge team effort to pull off.  We were blessed to have a professional carpenter come in and volunteer his time to build the framing system for the center piece.  We used our large format plotter to print off patterns that we glued down to the frame.  Jorge, our stage design guru, really made it pop by adding textures and lighting.  We also created a center logo piece, that gave a nice background during speaking IMAG.  

photo

Faith & Luck Stage Set

Faith & Luck Stage Set

 

 

Related Posts:

My First Rap Video

Encounter Graphic Timelapse

Summer Camp Timelapse

Dialogue + Time = Success

Posted on by Joe Cavazos

Axis Save The Dates

One of the many things that I love about my job is the opportunity to work with the different departments at the church.  Student ministries is something that is close to my heart and I try to help out as much as I can in helping them visually communicate to their specific audiences.  

The project above is a mail-out piece I did for our high school ministry.  The computer time it took to finish this project was longer then most, but totaled out to about a days work, not including tweaks and changes during the proofing process.  

I really enjoy seeing projects go from concept to finish piece.  My favorite part is always the actual design work but in order for that to go smoothly there are several things that most happen outside of the computer.  

I remember meeting with the high school staff and listening to them tell me why they wanted this piece.  There first idea was to do a calendar of some sorts to hand out.  While this was a good idea, we began to think of the events that would be this calendar.  Some of the events didn't hadn't even been finalized and would have to push production back.  With further dialogue we agreed that we didn't want this to be content heavy. 

By the end of the meeting we both narrowed down the goal of this project which was:  to create a save the date mail-out that would be cool enough to hang on a student's refrigerator at home.  

The other key ingredient to this was time.  Normally we have a two week turnaround.  Which by most standards isn't very long.  This was a project that could have been done quickly but I'm thankful they gave me plenty of time to finish it.  

The whole project from start to finish took almost two months. It's not like we work on it everyday but this help to give me the freedom to experiment with the layout and time to let it sit.  For me, I feel I can push a project more if I'm able to walk away from it and come back to it later.  

The end result was great, they were happy and so was I.  The projects that get me are the ones that I have regrets about, the ones that I wish I could go back and tweak some lighting or another element.  With this one as soon as It rolled off the printer I was content.  

Related Posts:

 

Lion, Ox, and Lamb OH MY

Posted on by Joe Cavazos

Perspectives Of Jesus Final

It's another "normal" week at PVC.  Found out Monday morning that our office was going to be remodeled into a new nursery.  The new office they are setting up for us is going to be darker and further down the hall.  So I consider it it a win win.  

In the middle of all this I was reminded that we are starting a new series this weekend and hadn't heard anything on what it was about. Mitch soon filled me in on the details and gave me a graphic that one of the teaching pastors used before. I wanted to changed it up, but still keep at as close to the original concept, since that is what the pastor liked.

The series is going to be "Perspectives of Jesus" and keying in on some of the symbols used in describing Him such as the lion, lamb, ox and eagle.  

I've been wanting to created something with this particular style for a while.  I'm really happy how it turned out, I have to give some props to the design peeps (you know who you are) that gave me some needed critique and push.  

Below are is a screen shot of the original images I used to create the final piece.  

Perspectives of Jesus - original images

40 Cover Design Under 1 Minute

Posted on by Joe Cavazos

40 Day Devotional Booklet

This has been a crazy week so far.  I had about three days to layout a 64 page devotional booklet and get it to press.  It was three days of copy-paste-format over and over again.  The bright spot in this project was designing the cover.  I have been wanting to try out, what I call, a word art style (not to be confused with word art in Microsoft word) for a while. 

This devotional booklet is going along with the Lent series starting Ash Wednesday. The teaching pastor hook me up with forty key words he was using during this series.  I had the idea in my head and really like how it played out.  The time lapse below took three hours in real time.  

 

Related Posts:

XLR8 Graphic Timelapse

One Minute Through My Eyes