Burgers, Fries & Graphics
Last Friday I had one action item left for the week, "design WHY series graphic". Honestly my brain was already thinking about how much German sausage I was going to consume in Fredericksburg during Lu and I weekend getaway. It usually takes me a while to finalize series graphics. At times I like to work on it and shelve it for a day or so and go back to it. This time I was determine to get it done. The whole piece quickly came together in about three hours.
So I sent a proof out, crossed my fingers and waited. Pretty soon I got a response back that it was good to go with a minor tweak. Yes, no revamp no having to go back to the drawing table (ok, so i don't really draw). I love it when that happens. I find satisfaction when I'm able to translate the passion and message of the communicator into graphic form.
How come this project came so easily? I'm not that good. I soon realize it was the burger and fries that the youth pastor invited me to a couple of months back. We chatted about the "why" series he was wanting to start in the summer. I was able to hear his passion and reasoning behind the series. That's something you just can't get from a request form.
That morning as I worked on the graphic I kept referencing back to our conversation. I believe that graphic wouldn't be what it was if those conversations would not have happened.
I learned a valuable lesson this week, something that maybe I have overlooked before. I am at my best as a graphic artist when I am able to hear the heart and passion of the communicator.
I want to challenge all my deisgn peeps out there to look pass the deadlines, requests, creativity, etc., and have some conversations with those you are designing for. And if you work with a designer, I challenge you to take them out for burgers and fries.
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