Before&After: Worship Guide AKA Bulletin
The higher the probability the lower the connectivity. These are some words we try to live by at PVC. So about every three months or so well evaluate the worship guide (aka weekly bulletin) and rework layout options.
I have to first give some props to Cameron Smith for providing some inspiration on the new layout. He took some time in a 3 part series "The Evolution of the Bulletin" to explain their process and how they got to where they are at now.
BEFORE: Here below is a example of what the worship guide was looking like before the rework. The finished size was 4.75in square trifold. While this provided for easy sectioning of information, it grew a bit boring after a while. The design did not have a place for the eye to start and finish easily (learned from my days of laying out newspaper spreads). Another draw back was the lack of room for notes. Lulu would nudge me every Sunday about her notes leaking over to the front cover. The reason we were in this size to begin with was to cut down printing cost. We would be able to get two bulletins out of one 11x17 paper.
AFTER: I stuck with a trifold format for the new layout. However this time I increase the length. The great thing about it is that I was able to get more content space while still being able to print 2 worship guides per sheet. The note section has almost doubled in size. The small outside tab is where I put weekend service content. This section has small blurbs on what is going on in adult, kids, middle school and high school services for that particular weekend. The inside got a whole lot of rework love. The left side is our big featured spot. On this particular week it's a recap of the last series with some extended resources. This is a good creative spot to mix up some more feature writing content or for a big ad. The inside section is broken up into two parts. The "Upcoming Events". Under that is the "PVC News" section. With the launch of our new site a few months back we started blogging PVC news to keep our visitors updated on what's going on around PVC. I decided to take it a step further and include some of those features in our worship guide. Finally, the last section is used to promo what's going in during our midweek New Community service.
I'm satisfied with how the final piece came out. Again, much props to Cameron on the inspiration and the team I work with everyday who makes the content worth readying. The only con so far has been the folding process, for some reason out folder just doesn't like this fold. But that's another before&after so I won't go there just yet.
I've included a high quality PDF of the new layout here along with InDesign Interchange document.